Why Five O’Clock Doesn’t Matter

Frankie’s Five O’Clock Pour was born out of a simple truth my Papa taught me: it isn’t about what time the clock says — it’s about making the time to be present with the people you love.

When life was hard and uncertain, Papa was steady. He raised me when my mother couldn’t, working long hours and doing whatever it took to keep a roof over our heads. He showed me that love isn’t just words — it’s sacrifice, consistency, and making sure your family feels safe. His pocket watch was never set to five, because any moment could be the right one to pause, pour a glass, and connect.

That spirit is the heart of our wines. Every bottle of Frankie’s Five O’Clock Pour carries forward his legacy — the lessons he lived and the laughter we shared around the table. Our label is more than just wine; it’s an invitation to stop, breathe, and make a memory.

Our Journey

From youth hockey rinks in Las Vegas to building community through giving back, I’ve carried Papa’s example with me. Just as he gave me opportunities when I needed them most, our family is committed to helping kids and families who deserve a chance. Frankie’s Five O’Clock Pour supports programs that open doors, create experiences, and remind people they’re not alone.

Our journey isn’t about chasing prestige or perfection — it’s about authenticity. It’s about honoring the man who raised me, sharing a glass in his name, and encouraging others to do the same with their loved ones.

So whether it’s after a long day at work, before a big game, or just because you need to slow down, pour yourself a glass. Remember Papa’s wisdom: the right time is whenever you decide to make it.

Every bottle purchased a percentage of the sales go to The Frank Minutella Legacy Foundation, making sure no child is left behind.